Description: 66-room hotel

Client: Central London Investments Ltd

Architect: Criterion Capital Ltd

Changing consumer trends presented an opportunity to convert a vacant car showroom into a hotel. The proposal would deliver 66 hotel rooms under the Zedwell brand, which is currently operating in Piccadilly Circus. Centro made a robust case for the need for new hotel rooms in Westminster, as reflected by the high prices for even basic visitor accommodation. This proposal will contribute to the supply of hotel rooms, which would boost the local economy and London’s visitor economy.

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