Description: Erection of a digital media screen across the façade of the London Pavilion building in Piccadilly Circus
Client: Criterion Capital Ltd
Architect: Criterion Capital Ltd
Centro is the planning agent for this exciting and complex proposal to balance the existing Piccadilly Lights with a new digital screen on the London Pavilion building. The historical considerations are complex, and securing the public benefits – including free screen time for local cultural institutions, TfL, and other public bodies will require careful negotiation. Centro is proud to lead the development team for this project of true strategic importance for the continued pre-eminence of Piccadilly Circus as location for cutting-edge advertising and communication.